Ryan C. Winter

St. Augustine’s Trusted Business Broker, M&A Advisor, & Business Growth Consultant

Confidential business valuations, exit planning, business sales, and strategy for owners in St. Augustine and Northeast Florida.

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Sell Your Business the Right Way — With Preparation, Process, and Precision

Most business owners don’t start with a decision to sell. They start with questions about value, timing, risk, and what comes next. My role is to help you answer those questions clearly and confidentially, then guide you through a disciplined process that protects value and avoids surprises—whether you’re ready to sell now or simply planning ahead.

Step 1

Schedule a Call

100% Free & No Pressure

Your first step toward an accurate, defensible valuation starts with a confidential call. We’ll review your financials, ownership structure, operations, and goals to determine what your business is truly worth in today’s market—not just a rule-of-thumb estimate. This conversation lays the groundwork for positioning your company correctly, attracting qualified buyers, and maximizing value when you decide to sell.

Step 2

Valuation

Get an accurate, professional, fact-based valuation

Once we’ve gathered the necessary financial and operational details, we conduct a comprehensive valuation of your business. This includes normalizing earnings, identifying add-backs, assessing risk factors, and benchmarking against comparable transactions. The result is a clear, data-backed valuation range you can stand behind—designed to attract serious buyers while protecting your credibility in the market.

Step 3

Transition to New Owners

Listing, Marketing, & Selling Your Business

A successful sale doesn’t end at closing—it hinges on a smooth transition. We work with you to plan and execute a structured handoff to the new owners, ensuring continuity for employees, customers, and operations. From transition timelines to knowledge transfer and post-close support, this step protects the value of what you’ve built and sets both you and the buyer up for long-term success.

How to Actually Sell Your Business in St. Augustine

This video walks through the essential insights every business owner should understand when thinking about selling — from what drives value to how the sale process actually works from start to finish. Selling a business is one of the most impactful financial decisions an owner will make, but without the right guidance it can quickly become confusing and overwhelming. That’s where a trusted advisor comes in. I work with owners in St. Augustine and Northeast Florida to help them understand their business’s worth, prepare for a sale with confidence, and navigate the transaction with clarity and discretion. Whether you’re years away from an exit or considering taking the next step now, this video is a great starting point — and I’m here to help you go deeper and tailor a plan that fits your goals.

Client Testimonials

Let's talk about your business.